PASSION - We are a wildfire. Impossible to tame, relentless, but not destructive - except for things conventional or simply bad.
We are passionate creators who set the bar high when it comes to inspiration, safety, responsibility and quality - in everything what we do.
FREE SPIRIT - We are not fond of rules. If something has not been done before is when we wake up.
We are not here to do things a little bit differently but to truly follow our own path, explore and discover - and both engage and even surprise a like-minded audience.
RESPECT - We are competitive and determined to be successful. However, we do that with a big heart and good intentions.
We have the utmost respect towards both people and the planet - all things living and breathing, competition included.