NEW COLLECTION

ICE CRYSTAL!

SHOP HERE!
NEW COLLECTION

ICE CRYSTAL!

SHOP HERE!
COOL COLORS FOR COOLER DAYS

ICE CTYSTAL COLLECTIONE AVAILABLE NOW!

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
View all
ICE CRYSTALS, HUSKIES, HEDGEHOGS...

FALL IN LOVE WITH THE NEW COLLECTION!

gugguu Print Leggings Leggings Hedgehog 62
gugguu Print Leggings Leggings Winterflower 62
Print Leggings
62-134
40,50 €
+3
gugguu Print Shirt Long-Sleeved T-Shirts Polar Bear 62
gugguu Print Shirt Long-Sleeved T-Shirts Blueberry 62
Print Shirt
62-152
from 40,50 €
+3
gugguu Print Frilla Dress Dresses Laplandberry 74
gugguu Print Frilla Dress Dresses Blueberry 74
Print Frilla Dress
74-152
from 62,50 €
+2
gugguu Classic Leggings Leggings Mystical 80
gugguu Classic Leggings Leggings Serenity 80
Classic Leggings
80-152
from 36,50 €
+3
gugguu Frilla Dress Dresses Ice Violet 74
gugguu Frilla Dress Dresses Rose Fog 74
Frilla Dress
74-152
from 54,50 €
+1
gugguu Unisex Pants Pants Mystical 80
gugguu Unisex Pants Pants Cobalt Blue 80
Unisex Pants
80-134
43,50 €
+2
gugguu Print Frilla Shirt Long-Sleeved T-Shirts Winterflower 80
gugguu Print Frilla Shirt Long-Sleeved T-Shirts Cottonflower 80
Print Frilla Shirt
80-152
from 47,50 €
+2
gugguu Winter Animal Sweatshirt Sweatshirts Serenity/Husky 80
gugguu Winter Animal Sweatshirt Sweatshirts Mystical/Husky 80
Winter Animal Sweatshirt
80-152
from 75,50 €
+2
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NEW AUTUMN COLLECTION

GOLDEN MOMENTS

AVAILABLE NOW!
NEW AUTUMN COLLECTION

GOLDEN MOMENTS

AVAILABLE NOW!
take a look and fall in love

GOLDEN MOMENTS COLLECTION

gugguu Gugguu Socks Socks White / Black Stripes 19-21
gugguu Gugguu Socks Socks Black / Grey Stripes 19-21
Gugguu Socks
19-39
12,50 €
gugguu Classic Baggy Sweatpants Sweatpants Gold 80
gugguu Classic Baggy Sweatpants Sweatpants Brownie 80
Classic Baggy Sweatpants
80-152
from 52,50 €
+2
gugguu Classic Hoodie Hoodies Apple Butter 80
gugguu Classic Hoodie Hoodies Cafe/Brownie 80
Classic Hoodie
80-116
76,50 €
+5
gugguu Slim Baggy Sweatpants Sweatpants Brownie 116
gugguu Slim Baggy Sweatpants Sweatpants Apple Butter 116
Slim Baggy Sweatpants
116-152
from 52,50 €
+4
gugguu Print Sweatshirt Sweatshirts Reindeer 80
gugguu Print Sweatshirt Sweatshirts Dryflower 80
Print Sweatshirt
80-152
from 59,50 €
+3
gugguu Print Frilla Shirt Long-Sleeved T-Shirts Dryflower 80
gugguu Print Frilla Shirt Long-Sleeved T-Shirts Autumn Leaves 80
Print Frilla Shirt
80-152
from 47,50 €
+1
gugguu Cube Baggy Sweatpants Sweatpants Cafe 80
gugguu Cube Baggy Sweatpants Sweatpants Gold 80
Cube Baggy Sweatpants
80-152
from 59,50 €
+1
gugguu Slim Baggy Sweatpants Sweatpants Brownie 80
gugguu Slim Baggy Sweatpants Sweatpants Apple Butter 80
Slim Baggy Sweatpants
80-110
52,50 €
+4
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Soft RIB -Collection

AVAILABLE NOW!

Soft RIB -Collection

AVAILABLE NOW!

RIB COLLECTION

Combine the soft RIB products with the new prints in the collection!

gugguu Classic Print Rib Dress Dresses Squirrel 80
gugguu Classic Print Rib Dress Dresses Hydrangea 80
Classic Print Rib Dress
80-134
59,50 €
gugguu Classic Rib Ballerina Shirt Long-Sleeved T-Shirts English Rose 80
gugguu Classic Rib Ballerina Shirt Long-Sleeved T-Shirts Brownie 80
Classic Rib Ballerina Shirt
80-134
37,50 €
+1
gugguu Classic Rib Dress Dresses Pearl Mauve 80
gugguu Classic Rib Dress Dresses Cream Latte 80
Classic Rib Dress
80-134
49,50 €
+1
gugguu Classic Rib Shirt Long-Sleeved T-Shirts Soft Olive 80
gugguu Classic Rib Shirt Long-Sleeved T-Shirts Brownie 80
Classic Rib Shirt
80-134
36,50 €
gugguu Baby Print Rib Bodysuit Bodysuits Tiny Weed 50
gugguu Baby Print Rib Bodysuit Bodysuits Squirrel 50
Baby Print Rib Bodysuit
50-86
42,50 €
gugguu Baby Print Rib Pants Pants Tiny Weed 50
Baby Print Rib Pants
50-86
47,50 €
gugguu Baby Print Rib Full Bodysuit Bodysuits Tiny Weed 50
gugguu Baby Print Rib Full Bodysuit Bodysuits Squirrel 50
Baby Print Rib Full Bodysuit
50-86
69,50 €
gugguu Baby Rib Dress Dresses English Rose 50
gugguu Baby Rib Dress Dresses Pearl Mauve 50
Baby Rib Dress
50-86
59,50 €
gugguu Baby Rib Bodysuit Bodysuits Silk White 50
gugguu Baby Rib Bodysuit Bodysuits Cream Latte 50
Baby Rib Bodysuit
50-86
39,50 €
gugguu Baby Rib Florette Dress Dresses Pearl Mauve 50
gugguu Baby Rib Florette Dress Dresses English Rose 50
Baby Rib Florette Dress
50-86
65,50 €
OUTERWEAR & MERINO WOOL ACCEESSORIES

OUTERWEAR COLLECTION

OUTERWEAR & MERINO WOOL ACCEESSORIES

OUTERWEAR COLLECTION

gugguu Merino Basic Beanie Knitted beanies Serenity S
gugguu Merino Basic Beanie Knitted beanies Cream Latte S
Merino Basic Beanie
S-XXL
47,50 €
+11
gugguu Merino Double Furry Beanie Knitted beanies Brownie S
gugguu Merino Double Furry Beanie Knitted beanies Gold S
Merino Double Furry Beanie
XS-XXL
51,50 €
+10
gugguu Merino Double Furry Baby Beanie Knitted beanies Pearl Mauve M
gugguu Merino Double Furry Baby Beanie Knitted beanies Cream Latte M
Merino Double Furry Baby Beanie
M-XXL
54,50 €
+10
gugguu C'moon Winter Parka Winter outerwear English Rose 116
gugguu C'moon Winter Parka Winter outerwear Brownie 116
C'moon Winter Parka
116-152
from 210,50 €
+5
gugguu Merino Furry Balaclava Knitted beanies Cream Latte XS
gugguu Merino Furry Balaclava Knitted beanies Brownie XS
Merino Furry Balaclava
XS-M
62,50 €
+10
gugguu Merino Double Tuft Beanie Knitted beanies Marys Rose S
gugguu Merino Double Tuft Beanie Knitted beanies Serenity S
Merino Double Tuft Beanie
S-XXL
45,50 €
+11
gugguu Merino Balaclava Knitted beanies Brownie XS
gugguu Merino Balaclava Knitted beanies Gold XS
Merino Balaclava
XS-M
51,50 €
+6
gugguu Merino Tube Scarf Knitted scarfs Cream Latte ONE SIZE
gugguu Merino Tube Scarf Knitted scarfs Marys Rose ONE SIZE
Merino Tube Scarf
Onesize
45,50 €
+11
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BABY
COLLECTION

Shop here!

BABY
COLLECTION

Shop here!
New baby collection

FOR THE SMALLEST IN THE FAMILY OR AS A GIFT FOR A NEWBORN

gugguu Rib Tights Tights Rustic Rose 50-56
gugguu Rib Tights Tights
Rib Tights
50-152
22,50 €
gugguu Baby Hoodie Huvtröjor Cream Latte 50
gugguu Baby Hoodie Huvtröjor Marys Rose/Silk White 50
Baby Hoodie
50-74
75,50 €
gugguu Baby Beauty Sweatshirt Sweatshirts
gugguu Baby Beauty Sweatshirt Sweatshirts
Baby Beauty Sweatshirt
50-74
52,50 €
gugguu Baby Pants Trikåbyxor Brownie 50
gugguu Baby Pants Trikåbyxor Marys Rose 50
Baby Pants
50-74
42,50 €
gugguu Baby Jumpsuit Jumpsuits Brownie/Cream Latte 50
gugguu Baby Jumpsuit Jumpsuits Marys Rose/Silk White 50
Baby Jumpsuit
50-86
95,50 €
+2
gugguu Baby Frilla Bodysuit Bodys Cream Latte 50
gugguu Baby Frilla Bodysuit Bodys Marys Rose 50
Baby Frilla Bodysuit
50-74
38,50 €
gugguu Baby Full Bodysuit Bodys Silk White 50
gugguu Baby Full Bodysuit Bodys Cafe 50
Baby Full Bodysuit
50-74
49,50 €
gugguu Baby Muslin Cloth Baby equipment Rustic Rose ONE SIZE
Baby Muslin Cloth
ONE SIZE
9,50 €
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TO DAYCARE & SCHOOL

QUALITY COLLEGE CLOTHES

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
View all
NEW PATTERNS

FOR AUTUMN!

gugguu Gugguu Socks Socks White / Black Stripes 19-21
gugguu Gugguu Socks Socks Black / Grey Stripes 19-21
Gugguu Socks
19-39
12,50 €
gugguu Classic Baggy Sweatpants Sweatpants Gold 80
gugguu Classic Baggy Sweatpants Sweatpants Brownie 80
Classic Baggy Sweatpants
80-152
from 52,50 €
+2
gugguu Classic Hoodie Hoodies Apple Butter 80
gugguu Classic Hoodie Hoodies Cafe/Brownie 80
Classic Hoodie
80-116
76,50 €
+5
gugguu Slim Baggy Sweatpants Sweatpants Brownie 116
gugguu Slim Baggy Sweatpants Sweatpants Apple Butter 116
Slim Baggy Sweatpants
116-152
from 52,50 €
+4
gugguu Print Sweatshirt Sweatshirts Reindeer 80
gugguu Print Sweatshirt Sweatshirts Dryflower 80
Print Sweatshirt
80-152
from 59,50 €
+3
gugguu Print Frilla Shirt Long-Sleeved T-Shirts Dryflower 80
gugguu Print Frilla Shirt Long-Sleeved T-Shirts Autumn Leaves 80
Print Frilla Shirt
80-152
from 47,50 €
+1
gugguu Cube Baggy Sweatpants Sweatpants Cafe 80
gugguu Cube Baggy Sweatpants Sweatpants Gold 80
Cube Baggy Sweatpants
80-152
from 59,50 €
+1
gugguu Slim Baggy Sweatpants Sweatpants Brownie 80
gugguu Slim Baggy Sweatpants Sweatpants Apple Butter 80
Slim Baggy Sweatpants
80-110
52,50 €
+4
View all
GOLDEN MOMENTS

Golden Moments Collection makes us stop in the moment. In it’s simplicity it holds a piece of beauty in a valuable and touching way.

The colour scheme radiates with warmth and with it’s hues, it’s like a warm touch. The golden embellishment crowns and eternalizes the colours like a magnificent painting in the moment.

The softness of the collection's colour scheme, against a backdrop of simplistic prints, is the collection's pearl necklace. A ribbon that repeats itself throughout the collection and yet stops you in your tracks every time...
in this fleeting, unique moment.

Shop & fall in love!

Let customers speak for us

from 4724 reviews
Lovely babysuit

Good quality!

Birgit Laur
Baby Jumpsuit
Lovely

Very sweet shirt and goot fit.

Piret
Print Shirt
Excellent quality, nice shirt!

Excellent quality, nice shirt!

Marju Trei
Frilla T-shirt Dress
Very good

Good material, very nice and soft

Ilona Marie Starast
Print Shirt

Beutiful and very soft 🥰

Maarja Martsik
Print T-shirt
Great shorts

My son loves these shorts as the design and comfort is like no other. They are even handy when your hands are full, but you still need to take some toys along (big pockets).

Riina Leht
Classic Baggy Shorts
Lovely!!!!

Perfect.

Moonika Oja
Animal Sweatshirt Giraffe
Super

🤩

Eili Serpov
Frilla T-shirt Dress
Beautiful

Babybreath print is so pretty, the hoodie is soft and comfy

Kadri
Print Hoodie
Comfortable and good looking everyday pants

Quite long size, but still OK. Fabric is soft and seems like good quality.

Marjo
Slim Baggy Sweatpants

Print Frilla Shorts

Maarika Karu
Print Frilla Shorts
Very nice Logo Sweatshirt

This Sweatshirt is very nice and cool. It suits very well. Very satisfied.

Leila
Logo Sweatshirt

Love this! Good in size, nice fabric and lovley print❤️

Jeanette
Animal Sweatshirt Giraffe
Top!

Lovely quality. You never have enough of these pants :) I normally buy them in all available colours :)

N.
Classic Baggy Sweatpants
Love

We enjoy beutiful animal prints. Kids now love to wear their clothes. I like the quality of clothes, the colors holds their look.

Kristina Armus
Outlet Print Shirt
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