NEW FOR SPRING!

SPORT OUTLET COLLECTION

40%
gugguu Sport Unisex Long T-Shirt T-shirts Light Blue 92
gugguu Sport Unisex Long T-Shirt T-shirts Dark Blue 92
Sport Unisex Long T-Shirt
92-152
39,95 € from 23,97 €
+2
40%
gugguu Sport Shorts Shorts Light Blue 92
gugguu Sport Shorts Shorts Yellow 92
Sport Shorts
92-152
39,95 € from 23,97 €
+1
40%
gugguu Sport Wide Sweatpants Sports pants Orange 92
gugguu Sport Wide Sweatpants Sports pants Yellow 92
Sport Wide Sweatpants
92-152
49,95 € from 29,97 €
+2
40%
gugguu Sport Zipper Sweatshirt Multi Sports shirts Orange / Off White Zipper 92
gugguu Sport Zipper Sweatshirt Multi Sports shirts Dark Blue / Off White Zipper 92
Sport Zipper Sweatshirt Multi
92-146
49,95 € from 29,97 €
+3
40%
gugguu Sport Zipper Sweatshirt Sports shirts Orange 92
gugguu Sport Zipper Sweatshirt Sports shirts Yellow 92
Sport Zipper Sweatshirt
92-152
49,95 € from 29,97 €
+3
40%
gugguu Sport Cropped Shirt Sports shirts Orange 92
gugguu Sport Cropped Shirt Sports shirts Pink 92
Sport Cropped Shirt
92-152
39,95 € from 23,97 €
40%
gugguu Sport Cropped T-Shirt T-shirts Orange 92
gugguu Sport Cropped T-Shirt T-shirts Yellow 92
Sport Cropped T-Shirt
92-152
34,95 € from 20,97 €
40%
gugguu Sport Band Shorts Shorts Orange 92
gugguu Sport Band Shorts Shorts Yellow 92
Sport Band Shorts
92-152
39,95 € from 23,97 €
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NEW FOR SUMMER!

PEACE COLLECTION

gugguu Print Biker Shorts Shorts Cherryblossom 80
gugguu Print Biker Shorts Shorts Purpleleo 80
Print Biker Shorts
80-152
from 35,95 €
+1
gugguu Print Frilla Shorts Shorts Cherryblossom 80
gugguu Print Frilla Shorts Shorts Purpleleo 80
Print Frilla Shorts
80-152
from 48,95 €
gugguu Print Leggings Leggings Cherryblossom 80
gugguu Print Leggings Leggings Tinyjoy 80
Print Leggings
80-152
from 39,95 €
+2
gugguu Spaghetti Top T-shirts Mountain 80
gugguu Spaghetti Top T-shirts Intensity 80
Spaghetti Top
80-152
from 29,95 €
gugguu Print Relax T-shirt T-shirts Lioncubs 80
gugguu Print Relax T-shirt T-shirts Turtles 80
Print Relax T-shirt
80-110
from 36,95 €
+2
gugguu Unisex Pants Pants Breeth 62
gugguu Unisex Pants Pants Gratitude 62
Unisex Pants
62-152
from 43,95 €
gugguu Baseball Jacket Takit Mountain 80
gugguu Baseball Jacket Takit Gratitude 80
Baseball Jacket
80-152
from 79,95 €
+1
gugguu Print Sweatshirt Sweatshirts Tinyjoy 80
gugguu Print Sweatshirt Sweatshirts Purpleleo 80
Print Sweatshirt
80-110
from 59,95 €
+3
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PEACE COLLECTION

Gugguu’s new PEACE COLLECTION is inspired by tranquility, serenity, and the soft tones of nature. The muted and harmonious colors offer a calm contrast to our first vibrant spring collection. This collection embodies timeless beauty.

The new slogan prints celebrate freedom, joyful moments, and the courage to chase your dreams:

✨ “As free as ocean”

✨ “Sandy toes, sunkissed nose”

✨ “Fight for your fairytale”

Discover your new favorites and fall in love. 💫

SHOP PEACE COLLECTION!
outerwear collection

Cotton accessories and seasonal clothing for the upcoming spring

gugguu Cotton Double Tuft Baby Beanie Cotton beanies Soft Blue XS
gugguu Cotton Double Tuft Baby Beanie Cotton beanies Wisdom XS
Cotton Double Tuft Baby Beanie
XS-M
42,50 €
+5
gugguu Cotton Mittens Mittens Soft Blue 1-2Y
gugguu Cotton Mittens Mittens Black 1-2Y
Cotton Mittens
1-6Y
22,50 €
+2
gugguu Cotton Basic Beanie Cotton beanies Blue Water S
gugguu Cotton Basic Beanie Cotton beanies Soft Blue S
Cotton Basic Beanie
S-XL
39,50 €
+5
gugguu Cotton Baby Bear Beanie Cotton beanies Wisdom XS
gugguu Cotton Baby Bear Beanie Cotton beanies Soft Blue XS
Cotton Baby Bear Beanie
XS-M
44,50 €
+5
gugguu Cotton Tuft Beanie Cotton beanies Soft Blue S
gugguu Cotton Tuft Beanie Cotton beanies Happiness S
Cotton Tuft Beanie
S-XL
39,50 €
+5
gugguu Cotton Double Tuft Beanie Cotton beanies Soft Blue S
gugguu Cotton Double Tuft Beanie Cotton beanies Blue Water S
Cotton Double Tuft Beanie
S-XL
42,50 €
+5
gugguu Print Coverall Seasonal clothing Dew Drops 80
gugguu Print Coverall Seasonal clothing Little Lilac 80
Print Coverall
80-110
187,95 €
+3
gugguu Cotton Tube Scarf Cotton scarfs Pink Ball One Size
gugguu Cotton Tube Scarf Cotton scarfs Black One Size
Cotton Tube Scarf
One Size
39,50 €
+5
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Let's Move Collection

Colorfull favorites

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
View all

Rib collection

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
View all
Baby Collection

Delights for every little adventurer!

gugguu Baby Wrap Bodysuit Bodysuits Mountain 50
gugguu Baby Wrap Bodysuit Bodysuits Breeth 50
Baby Wrap Bodysuit
50-74
39,95 €
+1
gugguu Unisex Bodysuit Bodysuits Breeth 50
gugguu Unisex Bodysuit Bodysuits Wisdom 50
Unisex Bodysuit
50-80
36,95 €
+2
gugguu Baby Jumpsuit Jumpsuits Wisdom 62
gugguu Baby Jumpsuit Jumpsuits Breeth 62
Baby Jumpsuit
62-98
95,95 €
+2
gugguu Baby Print Bodysuit Bodysuits Lioncubs 50
gugguu Baby Print Bodysuit Bodysuits Ladybug 50
Baby Print Bodysuit
50-80
39,95 €
+1
gugguu Baby Print Jumpsuit Jumpsuits Pinkleo 50
gugguu Baby Print Jumpsuit Jumpsuits Ladybug 50
Baby Print Jumpsuit
50-74
95,95 €
+1
gugguu Baby Print Leggings Leggings Tinyjoy 50
gugguu Baby Print Leggings Leggings Ladybug 50
Baby Print Leggings
50-74
39,95 €
+1
gugguu Baby Frilla Bodysuit Bodysuits Intensity 50
gugguu Baby Frilla Bodysuit Bodysuits Happiness 50
Baby Frilla Bodysuit
50-74
38,95 €
gugguu Baby Print Wrap Bodysuit Bodysuits Ladybug 50
gugguu Baby Print Wrap Bodysuit Bodysuits Lioncubs 50
Baby Print Wrap Bodysuit
50-74
51,95 €
+1
beach collection

The most loveliest summer accessories available now!

gugguu Tuft Cap Caps Pink Ball XL
gugguu Tuft Cap Caps Stripe Blue XL
Tuft Cap
XL-XS
49,95 €
+5
gugguu Double Tuft Cap Hats Stripe Blue XL
gugguu Double Tuft Cap Hats Black XL
Double Tuft Cap
XL-XS
49,95 €
+5
gugguu Summer Hat Hats Somersault S
gugguu Summer Hat Hats Strawberry Cream S
Summer Hat
S-L
47,95 €
+2
gugguu Bikini Set Swimsuits Stripe Blue 80
gugguu Bikini Set Swimsuits Pink Ball 80
Bikini Set
80-152
59,95 €
gugguu Print Florette Swimsuit Swimsuits Wildflowers 80
gugguu Print Florette Swimsuit Swimsuits Ladybug 80
Print Florette Swimsuit
80-152
78,95 €
gugguu Bucket Hat Hats Gratitude S
gugguu Bucket Hat Hats Beige Stone S
Bucket Hat
S-L
47,95 €
+1
gugguu Cap Caps Stripe Blue XL
gugguu Cap Caps Beige Stone XL
Cap
XL-XS
46,95 €
+5
gugguu UV Print Basic Swimsuit Swimsuits Greenleo 80
gugguu UV Print Basic Swimsuit Swimsuits Ladybug 80
UV Print Basic Swimsuit
80-152
65,95 €
+2
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BEACH COLLECTION
GET READY FOR SUMMER DAYS WITH GUGGUU!
Explore the Beach Collection

Looking for something specific?
What is

Gugguu?

Gugguu is a well-known Finnish children's clothing brand, recognized for its exceptional quality and durability.

The colors and prints of its children's clothing and accessories are captivating, and the collections continue to impress season after season!

Read more about Gugguu!

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