Dive into a world of colors

Let's Move Collection!

30%
gugguu Print Leggings Leggings Icecream 80
gugguu Print Leggings Leggings Gradientleo 80
Print Leggings
80-152
39,95 € from 27,96 €
+1
30%
gugguu Classic Hoodie Hoodies Blue Water 80
gugguu Classic Hoodie Hoodies Green Racket 80
Classic Hoodie
80-152
76,95 € from 53,86 €
+3
30%
gugguu Cropped T-Shirt T-Shirts Somersault 80
gugguu Cropped T-Shirt T-Shirts Pink Ball 80
Cropped T-Shirt
80-152
32,95 € from 23,06 €
30%
gugguu Print Biker Shorts Shorts Gradientleo 80
gugguu Print Biker Shorts Shorts Graffiti 80
Print Biker Shorts
80-152
35,95 € from 25,16 €
+1
30%
gugguu Print Relax T-shirt T-Shirts Basketballdogs 116
gugguu Print Relax T-shirt T-Shirts Carsoccer 116
Print Relax T-shirt
116-152
36,95 € from 25,86 €
+4
30%
gugguu Biker Shorts Shorts Pink Ball/Blue Water 80
gugguu Biker Shorts Shorts Happiness/Pink Ball 80
Biker Shorts
80-152
33,95 € from 23,76 €
+2
30%
gugguu Logo T-shirt T-Shirts Blue Water 80
gugguu Logo T-shirt T-Shirts Green Racket 80
Logo T-shirt
80-152
39,95 € from 27,96 €
+2
30%
gugguu Classic Leggings Legingsit Somersault 62
gugguu Classic Leggings Legingsit Happiness/Pink Ball 62
Classic Leggings
62-152
36,95 € from 25,86 €
+2
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NEW FOR SPRING!

SPORT OUTLET COLLECTION

30%
gugguu Sport Wide Sweatpants Sports pants Pink 92
gugguu Sport Wide Sweatpants Sports pants Yellow 92
Sport Wide Sweatpants
92-152
49,95 € from 34,97 €
+2
30%
gugguu Sport Cropped T-Shirt Multi T-shirts Off White / Pink / Light Blue 92
gugguu Sport Cropped T-Shirt Multi T-shirts Off White / Pink / Yellow 92
Sport Cropped T-Shirt Multi
92-146
34,95 € from 24,47 €
30%
gugguu Sport Band Shorts Multi Shorts Off White / Pink 92
gugguu Sport Band Shorts Multi Shorts Off White / Yellow 92
Sport Band Shorts Multi
92-152
39,95 € from 27,97 €
30%
gugguu Multicolor Tuft Cap Caps Light Blue/White XS/S
gugguu Multicolor Tuft Cap Caps
Multicolor Tuft Cap
XS-XL
49,95 € 34,97 €
30%
gugguu Sport Zipper Sweatshirt Multi Sports shirts Pink / Yellow Zipper 92
gugguu Sport Zipper Sweatshirt Multi Sports shirts Orange / Off White Zipper 92
Sport Zipper Sweatshirt Multi
92-146
49,95 € from 34,97 €
+3
30%
gugguu Sport Band Shorts Shorts Yellow 92
gugguu Sport Band Shorts Shorts Pink 92
Sport Band Shorts
92-152
39,95 € from 27,97 €
30%
gugguu Cap Caps Ocean XS/S
gugguu Cap Caps Yellow XS/S
Cap
XS-XL
46,95 € 32,87 €
30%
gugguu Classic Cap Caps Yellow XS/S
gugguu Classic Cap Caps Ocean XS/S
Classic Cap
XS-XL
46,95 € 32,87 €
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NEW FOR SUMMER!

PEACE COLLECTION

gugguu Print Biker Shorts Shorts Purpleleo 80
gugguu Print Biker Shorts Shorts Cherryblossom 80
Print Biker Shorts
80-152
from 35,95 €
+1
gugguu Print Leggings Leggings Lionprincess 80
gugguu Print Leggings Leggings Cherryblossom 80
Print Leggings
80-152
from 39,95 €
+2
gugguu Print Flow Skirt Skirts Tinyjoy 80
gugguu Print Flow Skirt Skirts Greenleo 80
Print Flow Skirt
80-152
from 49,95 €
gugguu Print Frilla T-shirt Dress Dresses Purpleleo 80
gugguu Print Frilla T-shirt Dress Dresses Cherryblossom 80
Print Frilla T-shirt Dress
80-152
from 54,95 €
gugguu Print Frilla Shorts Shorts Cherryblossom 80
gugguu Print Frilla Shorts Shorts Greenleo 80
Print Frilla Shorts
80-152
from 48,95 €
gugguu Unisex Shirt Long Sleeved T-Shirts Gratitude 62
gugguu Unisex Shirt Long Sleeved T-Shirts Meditation 62
Unisex Shirt
62-152
from 36,95 €
gugguu Unisex T-shirt T-shirts Breeth 80
Unisex T-shirt
80-152
from 33,95 €
gugguu Unisex Pants Pants Breeth 62
gugguu Unisex Pants Pants Gratitude 62
Unisex Pants
62-152
from 43,95 €
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PEACE COLLECTION

Gugguu’s new PEACE COLLECTION is inspired by tranquility, serenity, and the soft tones of nature. The muted and harmonious colors offer a calm contrast to our first vibrant spring collection. This collection embodies timeless beauty.

The new slogan prints celebrate freedom, joyful moments, and the courage to chase your dreams:

✨ “As free as ocean”

✨ “Sandy toes, sunkissed nose”

✨ “Fight for your fairytale”

Discover your new favorites and fall in love. 💫

SHOP PEACE COLLECTION!
outerwear collection

Cotton accessories and seasonal clothing for the upcoming spring

30%
gugguu Cotton Tube Scarf Cotton scarfs Gratitude One Size
gugguu Cotton Tube Scarf Cotton scarfs Pink Ball One Size
Cotton Tube Scarf
One Size
39,50 € 27,65 €
+5
30%
gugguu Cotton Basic Beanie Cotton beanies Light Brown S
gugguu Cotton Basic Beanie Cotton beanies Happiness S
Cotton Basic Beanie
S-XL
39,50 € 27,65 €
+5
30%
gugguu Print Midseason Parka Seasonal clothing Little Lilac 80
gugguu Print Midseason Parka Seasonal clothing Blue Leopard 80
Print Midseason Parka
80-154
160,95 € from 112,66 €
+2
30%
gugguu Cotton Bear Beanie Cotton beanies Soft Blue S
gugguu Cotton Bear Beanie Cotton beanies Blue Water S
Cotton Bear Beanie
S-XL
42,50 € 29,75 €
+5
30%
gugguu Cotton Baby Bear Beanie Cotton beanies Happiness XS
gugguu Cotton Baby Bear Beanie Cotton beanies Gratitude XS
Cotton Baby Bear Beanie
XS-M
44,50 € 31,15 €
+5
30%
gugguu Flash Midseason Parka Seasonal clothing Bright Rose 116
gugguu Flash Midseason Parka Seasonal clothing Black 116
Flash Midseason Parka
116-152
165,95 € from 116,16 €
+4
30%
gugguu Cotton Baby Mittens Mittens Happiness 0-6M
gugguu Cotton Baby Mittens Mittens Wisdom 0-6M
Cotton Baby Mittens
0-12M
22,50 € 15,75 €
+1
30%
gugguu Cotton Double Tuft Beanie Cotton beanies Happiness S
gugguu Cotton Double Tuft Beanie Cotton beanies Pink Ball S
Cotton Double Tuft Beanie
S-XL
42,50 € 29,75 €
+5
View all
Let's Move Collection

Colorfull favorites

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
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Rib collection

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
View all
Baby Collection

Delights for every little adventurer!

30%
gugguu Baby Jumpsuit Jumpsuits Wisdom 62
gugguu Baby Jumpsuit Jumpsuits Breeth 62
Baby Jumpsuit
62-98
95,95 € 67,16 €
+2
30%
gugguu Baby Print T-shirt Wrap Bodysuit Bodysuits Nudeleo 62
gugguu Baby Print T-shirt Wrap Bodysuit Bodysuits Ladybug 62
Baby Print T-shirt Wrap Bodysuit
62-74
39,95 € 27,96 €
+1
30%
gugguu Baby Print Jumpsuit Jumpsuits Pinkleo 50
gugguu Baby Print Jumpsuit Jumpsuits Ladybug 50
Baby Print Jumpsuit
50-74
95,95 € 67,16 €
+1
30%
gugguu Baby Print Frilla Dress Dresses Ladybug 50
gugguu Baby Print Frilla Dress Dresses Pinkleo 50
Baby Print Frilla Dress
50-74
59,95 € 41,96 €
30%
gugguu Baby Print Full Bodysuit Bodysuits Lioncubs 50
gugguu Baby Print Full Bodysuit Bodysuits Ladybug 50
Baby Print Full Bodysuit
50-74
54,95 € 38,46 €
+1
30%
gugguu Baby Print Wrap Bodysuit Bodysuits Ladybug 50
gugguu Baby Print Wrap Bodysuit Bodysuits Lioncubs 50
Baby Print Wrap Bodysuit
50-74
51,95 € 36,36 €
+1
30%
gugguu Baby Print Bodysuit Bodysuits Lioncubs 50
gugguu Baby Print Bodysuit Bodysuits Ladybug 50
Baby Print Bodysuit
50-80
39,95 € 27,96 €
+1
30%
gugguu Baby Print Leggings Leggings Tinyjoy 50
gugguu Baby Print Leggings Leggings Ladybug 50
Baby Print Leggings
50-74
39,95 € 27,96 €
+1
beach collection

The most loveliest summer accessories available now!

20%
gugguu Summer Hat Hats Somersault S
gugguu Summer Hat Hats Beige Stone S
Summer Hat
S-L
47,95 € 38,36 €
+2
20%
gugguu UV Basic Swimsuit Swimsuits Gratitude 74
gugguu UV Basic Swimsuit Swimsuits Pink Ball 74
UV Basic Swimsuit
74-152
62,95 € 50,36 €
20%
gugguu UV Print Basic Swimsuit Swimsuits Turtles 80
gugguu UV Print Basic Swimsuit Swimsuits Cherryblossom 80
UV Print Basic Swimsuit
80-152
65,95 € 52,76 €
+2
20%
gugguu Print Bikini Set Swimsuits Purpleleo 80
gugguu Print Bikini Set Swimsuits Cherryblossom 80
Print Bikini Set
80-152
62,95 € 50,36 €
20%
gugguu Print Ruffle Swimsuit Swimsuits Wildflowers 80
gugguu Print Ruffle Swimsuit Swimsuits
Print Ruffle Swimsuit
80-152
55,95 € 44,76 €
20%
gugguu Print Florette Swimsuit Swimsuits Ladybug 80
gugguu Print Florette Swimsuit Swimsuits Cherryblossom 80
Print Florette Swimsuit
80-152
78,95 € 63,16 €
20%
gugguu Bikini Set Swimsuits Stripe Blue 80
gugguu Bikini Set Swimsuits Pink Ball 80
Bikini Set
80-152
59,95 € 47,96 €
20%
gugguu Ruffle Swimsuit Swimsuits Pink Ball 80
gugguu Ruffle Swimsuit Swimsuits
Ruffle Swimsuit
80-152
52,95 € 42,36 €
View all
BEACH COLLECTION
GET READY FOR SUMMER DAYS WITH GUGGUU!
Explore the Beach Collection

Looking for something specific?
What is

Gugguu?

Gugguu is a well-known Finnish children's clothing brand, recognized for its exceptional quality and durability.

The colors and prints of its children's clothing and accessories are captivating, and the collections continue to impress season after season!

Read more about Gugguu!

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