available now!

Magical Winter Collection

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available now!

Magical Winter Collection

Shop now
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
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Let customers speak for us

from 3844 reviews
Lovely babysuit

Good quality!

Birgit Laur
Baby Jumpsuit
Lovely

Very sweet shirt and goot fit.

Piret
Print Shirt
Excellent quality, nice shirt!

Excellent quality, nice shirt!

Marju Trei
Frilla T-shirt Dress
Very good

Good material, very nice and soft

Ilona Marie Starast
Print Shirt

Beutiful and very soft 🥰

Maarja Martsik
Print T-shirt
Great shorts

My son loves these shorts as the design and comfort is like no other. They are even handy when your hands are full, but you still need to take some toys along (big pockets).

Riina Leht
Classic Baggy Shorts
Lovely!!!!

Perfect.

Moonika Oja
Animal Sweatshirt Giraffe
Super

🤩

Eili Serpov
Frilla T-shirt Dress
Beautiful

Babybreath print is so pretty, the hoodie is soft and comfy

Kadri
Print Hoodie
Comfortable and good looking everyday pants

Quite long size, but still OK. Fabric is soft and seems like good quality.

Marjo
Slim Baggy Sweatpants

Print Frilla Shorts

Maarika Karu
Print Frilla Shorts
Very nice Logo Sweatshirt

This Sweatshirt is very nice and cool. It suits very well. Very satisfied.

Leila
Logo Sweatshirt

Love this! Good in size, nice fabric and lovley print❤️

Jeanette
Animal Sweatshirt Giraffe
Top!

Lovely quality. You never have enough of these pants :) I normally buy them in all available colours :)

N.
Classic Baggy Sweatpants
Love

We enjoy beutiful animal prints. Kids now love to wear their clothes. I like the quality of clothes, the colors holds their look.

Kristina Armus
Outlet Print Shirt

BASIC COLLECTION
-30%

BASIC COLLECTION
-30%

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
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shop New prints

Winterday Flower

shop New prints

Winterday Flower

Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Get inspired!
Magical Winter Collection

The night has given Autumn a frosty blanket, and a magical winter is just around the corner.
The berry-filled forests have been covered with a crystalline ice coating.
The colour palate has turned cooler and a cool breeze is blowing. Soon, the first snow of winter will slowly fall.

In the world of prints, there are glimpses of winter magic. Sweet moments of penguin cubs or the mysterious gaze of wolves take us into the midst of a mysterious frosty winter.

The brave animals of the stunning embroidery products in the winter collection, are one of the collection's eye-catchers once again.

See full collection

Outerwear
Collection

Shop now!

Outerwear
Collection

Shop now!

Get ready for winter!

gugguu Merino Mittens Gloves & Mittens Ballerina Pink 1-2Y
gugguu Merino Mittens Gloves & Mittens Black 1-2Y
Merino Mittens
1-6+Y
24,50 €
+9
gugguu Merino Double Furry Baby Beanie Knitted beanies Ballerina Pink XS
gugguu Merino Double Furry Baby Beanie Knitted beanies Black XS
Merino Double Furry Baby Beanie
XS-XXL
54,50 €
+11
gugguu Merino Tube Scarf Knitted scarfs Ballerina Pink ONE SIZE
gugguu Merino Tube Scarf Knitted scarfs Black ONE SIZE
Merino Tube Scarf
Onesize
45,50 €
+11
gugguu Merino Double Furry Beanie Knitted beanies Ballerina Pink XS
gugguu Merino Double Furry Beanie Knitted beanies Black XS
Merino Double Furry Beanie
XS-XXL
51,50 €
+11
gugguu Merino Furry Balaclava Knitted beanies Ballerina Pink XS
gugguu Merino Furry Balaclava Knitted beanies Black XS
Merino Furry Balaclava
XS-M
62,50 €
+11
gugguu Merino Balaclava Knitted beanies Ballerina Pink XS
gugguu Merino Balaclava Knitted beanies Black XS
Merino Balaclava
XS-M
51,50 €
+9
gugguu North Snowsuit Winter outerwear Ballerina Pink 80
gugguu North Snowsuit Winter outerwear Ballerina Pink 80
North Snowsuit
80-110
253,50 €
+1
gugguu Merino Basic Beanie Knitted beanies Ballerina Pink S
gugguu Merino Basic Beanie Knitted beanies Dark Forest S
Merino Basic Beanie
XS-XXL
47,50 €
+11
gugguu Merino Mittens Gloves & Mittens Midnight Blue 1-2Y
gugguu Merino Mittens Gloves & Mittens Black 1-2Y
Merino Mittens
1-6+Y
24,50 €
+9
gugguu Merino Double Furry Baby Beanie Knitted beanies Rustic Rasberry XS
gugguu Merino Double Furry Baby Beanie Knitted beanies Black XS
Merino Double Furry Baby Beanie
XS-XXL
54,50 €
+11
gugguu Merino Tube Scarf Knitted scarfs Mulberry ONE SIZE
gugguu Merino Tube Scarf Knitted scarfs Black ONE SIZE
Merino Tube Scarf
Onesize
45,50 €
+11
gugguu Merino Double Furry Beanie Knitted beanies Desert Lily XS
gugguu Merino Double Furry Beanie Knitted beanies Black XS
Merino Double Furry Beanie
XS-XXL
51,50 €
+11
gugguu Merino Furry Balaclava Knitted beanies Ballerina Pink XS
gugguu Merino Furry Balaclava Knitted beanies Black XS
Merino Furry Balaclava
XS-M
62,50 €
+11
gugguu Merino Balaclava Knitted beanies Olive XS
gugguu Merino Balaclava Knitted beanies Black XS
Merino Balaclava
XS-M
51,50 €
+9
gugguu North Snowsuit Winter outerwear Wild Mushroom 80
gugguu North Snowsuit Winter outerwear Ballerina Pink 80
North Snowsuit
80-110
253,50 €
+1
gugguu Merino Basic Beanie Knitted beanies Black S
gugguu Merino Basic Beanie Knitted beanies Dark Forest S
Merino Basic Beanie
XS-XXL
47,50 €
+11

Soft Moments
Collectioin

Soft Moments
Collectioin

gugguu Print Shirt Long-Sleeved T-Shirts Beige Raivo 80
gugguu Print Shirt Long-Sleeved T-Shirts Leo Flower 80
Print Shirt
80-152
from 40,50 €
+1
gugguu Print Leggings Leggings Flower Bambi 80
gugguu Print Leggings Leggings Leo Flower 80
Print Leggings
80-152
from 40,50 €
gugguu Slim Baggy Sweatpants Sweatpants Rustic Rose 110
gugguu Slim Baggy Sweatpants Sweatpants Black 110
Slim Baggy Sweatpants
110-152
from 52,50 €
+4
gugguu Rizi Dress Dresses Rustic Rasberry 110
gugguu Rizi Dress Dresses Black 110
Rizi Dress
110-152
from 60,50 €
+4
gugguu Baby Frilla Full Bodysuit Bodysuits Silk White 50
gugguu Baby Frilla Full Bodysuit Bodysuits Black 50
Baby Frilla Full Bodysuit
50-74
59,50 €
gugguu Print Baby Bodysuit Bodysuits Beige Raivo 80
gugguu Print Baby Bodysuit Bodysuits Leo Flower 80
Print Baby Bodysuit
80-86
40,50 €
+1
gugguu Print Soft Tube Scarf Jersey scarfs Beige Raivo One Size
gugguu Print Soft Tube Scarf Jersey scarfs Leo Flower One Size
Print Soft Tube Scarf
One Size
29,50 €
+1
gugguu Print Soft Beanie Jersey beanies Beige Raivo XS
gugguu Print Soft Beanie Jersey beanies Leo Flower XS
Print Soft Beanie
XS-XXL
27,50 €
+1
gugguu Print Frilla Bodysuit Bodysuits Flower Bambi 80
gugguu Print Frilla Bodysuit Bodysuits Leo Flower 80
Print Frilla Bodysuit
80-86
45,50 €
gugguu Print Frilla Dress Dresses Leo Flower 74
gugguu Print Frilla Dress Dresses Cats and Bunnies 74
Print Frilla Dress
74-152
from 62,50 €
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
Example product
$29
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New

Fall Vibes Prints

Shop now
New

Fall Vibes Prints

Shop now
gugguu Print Shirt Long-Sleeved T-Shirts Rauha 80
gugguu Print Shirt Long-Sleeved T-Shirts Winter Birds 80
Print Shirt
80-152
from 40,50 €
+1
gugguu Print Leggings Leggings Winter Birds 80
gugguu Print Leggings Leggings Pink Tiny Berry 80
Print Leggings
80-152
from 40,50 €
+1
gugguu Print Frilla Dress Dresses Winter Birds 74
gugguu Print Frilla Dress Dresses Pink Tiny Berry 74
Print Frilla Dress
74-152
from 62,50 €
gugguu Print Frilla Shirt Long-Sleeved T-Shirts Pink Tiny Berry 80
gugguu Print Frilla Shirt Long-Sleeved T-Shirts Winter Birds 80
Print Frilla Shirt
80-152
from 47,50 €
gugguu Baby Print Muslin Cloth Baby equipment Rauha 30x30
gugguu Baby Print Muslin Cloth Baby equipment Usko 30x30
Baby Print Muslin Cloth
40x40
19,50 €
gugguu Baby Print Muslin Blanket Baby equipment Usko
gugguu Baby Print Muslin Blanket Baby equipment Rauha
Baby Print Muslin Blanket
135x135
59,50 €
gugguu Baby Print Bunny Muslin Cloth Baby equipment Rauha
gugguu Baby Print Bunny Muslin Cloth Baby equipment Usko
Baby Print Bunny Muslin Cloth
30x30
15,50 €
gugguu Print Baby Bodysuit Bodysuits Feathers 80
gugguu Print Baby Bodysuit Bodysuits Winter Birds 80
Print Baby Bodysuit
80-86
40,50 €
+1
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