
Outerwear Collection
Gugguu knitwear and outerwear products will keep you warm during the cold fall and winter days. These knitted accessories are made with 100% merino wool. They're handmade in Finland from a mulesing free merino wool yarn that comes to us from Italy.
Our outerwear products are made in Estonia, in a sustainable and ethical factory. We have chosen non-toxic, eco-friendly materials and fabrics that have been made with recycled fibers.
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Soft Moment Collection
We jump into the new season with our brand new Soft Moments Collection. Harmony, balance and airy - that's what this collection feels like. It's a soft step from the warmth of the August sun to the first days of the fall.
Sustainability certifications
Sustainability, ethical and responsible practices and ecological matters are important topics, now more than ever. Different kinds of certifications are here to help you get a clear picture of a brand's sustainability and to make better decisions easier. Read about our certifications in this article.