Play Collection

Gugguu Spring/Summer season starts with the fun Play Collection. This spring is kicked off with adorable pastel colors and the cutest animal inspired prints.

Summer clothing for kids. Comfortable and stylish kids' wear for spring and summer.

The collection has been inspired by summer moments, like ice cream kiosks, little dalmatian puppies playing on the grass and adventures in candyland. The bright colors are combined to calmer shades of white and black and fun prints, making the collection filled with combination possibilities!

Scandinavian style kids fashion from Finland. Women owned kids' fashion brand.

The prints this spring are focused on animals and you can find different themes of animal life in different prints. In the fun black-and-white print you can see zebras and pandas playing around, in the blue toned print we take a look at sea animals. The pink print includes mockingbirds flying amidst flowers. In the dotted print you see little dalmatian puppies playing, with a splash of color from summery flowers. The lightest print has the dreamiest unicorns and delicate, pink and lilac toned flowers.

Summer 2020 kids' clothes. Pastel colors and cute prints for kids.

The Play Collection includes a wide variety of clothing for spring and summer, including outerwear. The first launch includes all jersey and tricot products.

Finnish clothing brand for kids. Pastel colored summer wear for children.

The Collection includes a few new products. Rizi dress has gained popularity after sneak peeks in social media. It’s a tricot dress with adorable frilly shoulder detailing and an A-line skirt. The belowed Wow Dress is getting a little sister - a short sleeved model of the dress is perfect for the warm summer days. The all new Bluebell Dress is a simple and cute tricot jersey dress with ½ sleeve, round neckline and an A-line skirt.

Adorable kids dresses. Pink dress for girls. Pink dress for kids. Mint dress for kids.

The collection includes seven colors...





Bubble Gum


White Candy 


...and five prints.

Summer Dream

Dots & Spots

Pink Hummingbirds

Sea Life

Baby Animals


You can find all the Play Collection products here!

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